Choosing the right makeup foundation types is essential for creating a flawless look, but with so many types of foundation on the market, it can be overwhelming to figure out which one is best for your skin type and desired finish. From liquid foundations to powders, each type offers unique benefits that can help you achieve a range of makeup looks. In this guide, we’ll break down the different types of makeup foundations and how to choose the best one for you.

Liquid foundation is one of the most popular types of foundation, and for good reason. Its creamy texture is easy to apply and blend, offering a buildable coverage that can range from light to full, depending on how much you apply. Liquid foundations work well for all skin types and are available in a variety of finishes, from dewy to matte.

One standout product in Avon’s collection is the Power Stay 24 Hour Longwear Foundation SPF10, which provides full coverage that lasts all day without feeling heavy on the skin. If you’re looking for long-lasting wear, this is a great choice.

How to apply: Use a foundation brush, sponge, or your fingers to apply liquid foundation, starting from the centre of your face and blending outwards. Add more product to areas that need extra coverage.

Cream foundations are thicker and offer fuller coverage than liquid foundations, making them ideal for those with dry or mature skin. Their rich, moisturising formulas help to hydrate the skin while offering a smooth, flawless finish. Cream foundations are especially great for those looking to cover redness, uneven skin tone, or fine lines.

For those who prefer a more solid texture, Avon’s Power Stay Cream-to-Powder Foundation starts off as a cream but transforms into a velvety powder finish. It’s a great option for those who want full coverage but prefer a matte look.

How to apply: Use a sponge or brush to apply cream foundation. Be sure to blend it well, especially around the hairline and jawline, to avoid any cakiness.

If you’re looking for a lightweight, breathable option, powder foundation may be the best fit. Powder foundations are easy to apply and give a natural, matte finish, making them perfect for those with oily or combination skin. They’re also great for touch-ups throughout the day.

Avon’s Mineral Powder Foundation SPF15 is an excellent choice for anyone who wants a breathable, light-coverage foundation with the added benefit of sun protection. The mineral formula allows the skin to breathe while giving you a smooth, even complexion.

How to apply: Use a large powder brush to apply powder foundation in circular motions, starting at the centre of the face and blending outwards. For areas needing more coverage, layer the product by pressing the powder into the skin.

For those who want the benefits of skincare and makeup in one, serum foundation is the perfect choice. These foundations are packed with skin-loving ingredients like hydrating serums and anti-aging properties, offering light to medium coverage while nourishing your skin. They’re great for dry, sensitive, or mature skin types.

Avon’s 3-in-1 Serum Foundation combines the benefits of a foundation, serum, and sunscreen, providing a radiant, dewy finish. It’s ideal for anyone looking for a makeup foundation that also improves their skin over time.

How to apply: Apply serum foundation with your fingers or a brush, using gentle, upward strokes to blend the product into your skin for a smooth, hydrated finish.

Cream-to-powder foundations start as a cream but dry down to a powder finish, offering the best of both worlds. These foundations provide the full coverage of a cream with the shine control of a powder, making them ideal for those with combination or oily skin.

Avon’s Cream-to-Powder Foundation Compact is a great option for on-the-go touch-ups. Its compact size makes it easy to carry in your bag, and it provides smooth, medium coverage with a matte finish that keeps shine at bay.

How to apply: Use a sponge to apply the foundation in gentle, tapping motions. Build coverage where needed, and finish by blending the product evenly over the face.

Though not technically a foundation, pressed powder is often used as a finishing product to set your makeup and control shine. It can also be worn alone for light coverage on days when you want a minimal makeup look. Pressed powders work best for those with oily or combination skin, as they help to keep oil in check throughout the day.

Avon’s Flawless Mattifying Pressed Powder is ideal for anyone looking to achieve a smooth, matte finish. It helps to blur imperfections and keeps your makeup looking fresh all day long.

How to apply: Using a fluffy powder brush, sweep the pressed powder lightly over your face, concentrating on the T-zone and other areas prone to shine.

When selecting a makeup foundation, it’s important to consider your skin type and the finish you want to achieve.

• Oily/Combination Skin: Look for matte or powder foundations like the Power Stay Cream-to-Powder Foundation or Mineral Powder Foundation to help control oil and shine.
• Dry/Mature Skin: Opt for more hydrating foundations such as the 3-in-1 Serum Foundation or Anew Age-Transforming Foundation SPF15, which provide moisture and a dewy finish.
• Sensitive Skin: Stick to lightweight, breathable formulas like the Mineral Powder Foundation or serum-based products that offer hydration without irritation.

No matter what your skin type or makeup preference, there’s a perfect makeup foundation for you in Avon’s wide range of products. Whether you prefer the smooth finish of a liquid, the full coverage of a cream, or the convenience of a powder, Avon has something for everyone. With the right foundation and application techniques, you can achieve a flawless look that lasts all day.

Ready to find your perfect foundation match? Explore Avon’s full range of foundations here and discover how the right formula can elevate your beauty routine!