…for a Flawless Finish
Concealer is one of the most versatile and essential tools in any makeup kit. Whether you’re looking to hide dark circles, cover blemishes, or brighten your complexion, knowing how concealer is applied can make a huge difference in the overall look of your makeup. Properly applying concealer can help you achieve a flawless, smooth finish that lasts all day.
In this guide, we’ll walk you through how concealer is applied, including tips and tricks for getting the most out of your concealer and achieving a seamless, airbrushed effect.
Why Concealer is Important
Before we dive into the steps of how concealer is applied, it’s essential to understand why this product is so important. Concealer is typically used to:
- Cover imperfections: Hide blemishes, acne scars, redness, and pigmentation spots.
- Brighten the skin: Concealer can be used to brighten under-eye areas and add a radiant glow to your complexion.
- Even out skin tone: Concealer can be applied to areas that need a bit more coverage, helping to create a smooth, even base.
By understanding these uses, you can better tailor the application to meet your specific needs.
Step-by-Step Guide to Applying Concealer
1. Start with a Clean, Moisturised Face
Before applying any makeup, always start with a clean and well-moisturised face. This ensures that your skin is prepped, which allows the concealer to glide on smoothly and prevents it from caking or creasing. After cleansing, apply your favourite moisturiser or primer to create the perfect base for makeup.
Tip: If you have dry skin, opt for a hydrating primer or moisturiser to avoid any flaky areas, which can make your concealer look uneven.
2. Apply Foundation First (Optional)
While some people prefer applying concealer before foundation, most makeup artists recommend applying foundation first. This helps even out your skin tone and allows you to use less concealer in targeted areas. Plus, applying foundation first gives you a better idea of where you need extra coverage, reducing the chances of over-applying concealer.
After applying foundation, you’ll see where you need more coverage—whether it’s around the nose, under the eyes, or on blemishes.
3. Choose the Right Concealer Shade
Choosing the right shade of concealer is crucial for a flawless finish. For dark circles under the eyes, select a concealer that is one or two shades lighter than your foundation to brighten the area. For blemishes, redness, or uneven spots, use a concealer that matches your skin tone or foundation exactly.
Tip: Avon’s Flawless Match Concealer is great for a natural, buildable finish, while the Power Stay 18-Hour Longwear Concealer offers long-lasting coverage.
4. Dot the Concealer on Problem Areas
When applying concealer, it’s best to use a dotting technique. Use the applicator or your finger to dot the concealer on areas that need coverage. This might include:
- Under the eyes: For dark circles, apply small dots in a triangle shape, starting from the inner corner of your eye and extending toward your cheek.
- Around the nose: To cover redness, apply small dots on the sides of your nose.
- On blemishes: For acne or blemishes, apply the concealer directly on the spot and let it sit for a few seconds before blending to maximize coverage.
5. Blend, Blend, Blend
Once the concealer is applied, blending is key to achieving a seamless finish. There are several ways to blend concealer, depending on your tools:
- Fingertips: Using the warmth of your fingers can help melt the product into your skin. Gently tap the concealer into the skin using a patting motion. Avoid rubbing, which can remove the product.
- Makeup sponge: A damp beauty sponge works wonders for blending concealer. Use the sponge to gently press the concealer into the skin, bouncing it on the surface to achieve a smooth, even finish.
- Brush: A small, fluffy concealer brush can help you target specific areas, especially around the eyes and nose. Use light, circular motions to blend the concealer into your skin.
Tip: If you’re using a long-wear concealer like Avon’s Power Stay 18-Hour Longwear Concealer, blend quickly, as the product dries down fast.
6. Set with Spray
To lock your concealer in place and prevent creasing or fading, it’s important to set it with a light Spray of Avon’s Prep & Set Spray. Hold 20-25cm away from your face. Spritz in a T shape across your forehead and down the centre of your face. Then spray in an X shape diagonally from your forehead, across your eye and towards
your jaw. This step ensures your concealer stays in place throughout the day.
Tips for a Flawless Concealer Application
- Use a colour-correcting concealer: If you have very dark under-eye circles or significant redness, try using a colour-correcting concealer underneath your regular one. For example, peach or orange tones help cancel out blue and purple tones, while green concealer neutralizes redness.
- Less is more: Start with a small amount of concealer and build coverage as needed. Applying too much can lead to a cakey look.
- Hydrate your under-eye area: If you struggle with creasing, make sure your under-eye area is well-hydrated before applying concealer. Using an eye cream can help plump the skin and create a smoother canvas.
Conclusion
Knowing how concealer is applied is the key to achieving a flawless, long-lasting makeup look. Whether you’re covering dark circles, concealing blemishes, or brightening your complexion, applying concealer the right way makes all the difference. Avon’s range of concealers, like the Flawless Match Concealer and Power Stay 18-Hour Longwear Concealer, offer high-quality coverage for every occasion.
Ready to perfect your concealer application? Try Avon’s top-rated concealers and see the difference they make in achieving smooth, even skin!